Simple has 5 major entities that users access for marketing and communication activities. They are: 

• Initiatives
• Campaigns
• Jobs
• Assets
• Library 

Simple also gives users dashboard views and facilities for efficient decision making: 

• Dashboards
• Reports

Using these entities users can create and manage marketing initiatives, as well as create and assign jobs, approve content and organise content. 

The approval process on the Simple platform ensures that branding and legal requirements of a marketing or communication campaign are maintained and followed through the proper channels.